‘Brands mean business’: Global creative icon Susan Credle doubles down on why creativity is the ultimate economic multiplier
PATTAYA, THAILAND – Susan Credle’s career rise is the kind of story Peggy Olson could only dream of. She didn’t just navigate the boys’ club — she rewrote the rules. Starting as…
ADFEST 2025: Erik Reiff on AI, the collision of culture and creativity, and the most valuable lesson he learned from Sir Paul McCartney
PATTAYA, THAILAND – On March 20 at ADFEST 2025, Black Cat White Cat Music‘s Seiya Matsumiya and Erik Reiff explored how cultural collisions shape creativity. Their talk showcased how diverse influences…
ADFEST 2025: Ernest Snyder and Kimberly Fuller is bringing home newfound inspiration, perspective to Manila after Young Lotus 2025 competition
PATTAYA, THAILAND – Every year, ADFEST hosts a Young Lotus workshop and competition crafted for young creative professionals across the Asia-Pacific and Middle East region. This year, dentsu is hosting the…
ADFEST 2025: Un Wuthisak says he never found himself funny despite being one of Thai advertising’s biggest comedic genius
PATTAYA, THAILAND – Factory 01‘s Anarkaporn “Un” Wuthisak, known for his comedic genius in Thailand’s creative industry, joined BBDO Bangkok’s Chief Creative Officer Thasorn Boonyanate at ADFEST 2025 to discuss why…
‘A step, not a mountain’: Globe Business’ KD Dizon and Jonathan Cristobal on helping SMEs kickstart their digital transformation through courage and malasakit
MANILA, PHILIPPINES – Digital transformation – it’s the buzzword du jour for organizations big and small around the region, as companies are urged to “catch up” in a rapidly evolving world.Yet in a…
David Guerrero, Nick Wood, and Arthur Tsang prove why sound shouldn’t be an afterthought at ADFEST 2025
PATTAYA, THAILAND – At ADFEST 2025, the theme “COLLIDE” was at the heart of every conversation, sparking ideas and creativity throughout the three-day event at the Pattaya Exhibition and Conference Hall…
Max Lederer on AI’s role in creativity at ADFEST 2025: ‘It develops pretty fast, so it can be scary’
PATTAYA, THAILAND — After delivering his keynote talk, “The Missing Link: How GenA.I. Augments Creativity and Impactful Advertising,” on the second day of ADFEST 2025, Max Lederer, Chief Innovation Officer at…
Inside Cebu Pacific’s Philippine weaves campaign: Revitalizing intangible traditions with QR Flight Codes
MANILA, PHILIPPINES – It’s the morning rush hour and you’re in the traffic jam of EDSA. There’s nothing else to do but look up and you see a QR code set…
ADFEST 2025: Carlos Camacho on bravery, business, and the future of creativity in APAC
PATTAYA, THAILAND — On March 20, the opening day of ADFEST 2025, Carlos Camacho, Chief Creative Officer of GUT Asia, took the stage alongside Belynda Sim-Mak for their session titled “Think…
Japan is the most awarded country in ADFEST 2025 with 45 lotuses: See complete table of winners
PATTAYA, THAILAND — The energy was electric on the final day of ADFEST 2025, as the curtain closed on Saturday, March 22 with the highly anticipated second round of Lotus Awards,…
Japan leads first round of ADFEST 2025 Lotus Awards with 7 golds; China, Thailand, Indonesia & Malaysia each win one Grande Lotus
PATTAYA, THAILAND — ADFEST 2025 unveiled the first wave of the 2025 Lotus Award winners across 13 categories, including Brand Experience, Commerce, Digital & Social, Direct, Digital Craft, Media, Mobile, PR,…
Wanta Fanta invites Gen Z to indulge their wants
MANILA, PHILIPPINES – Today’s Gen Z is truly remarkable and awe-inspiring. Driven by their desires and aspirations, they seek experiences that go beyond mere functionality, yearning for instant satisfaction and fulfillment.…
