PinagHusayan 2024 lays the first steps for Filipino creative professionals to thrive
MANILA, PHILIPPINES — PinagHusayan 2024 ushered in a day of valuable learning for Filipino creative professionals. Held on April 06 at the Ensayo Creative Hub, DTI Philippine Trade Training Center in…
adobo SheCreative Conference 2024: Senator Loren Legarda on empowering women in creative fields to enable the shift to a greener economy
MANILA, PHILIPPINES — “In a diminishing home planet, we cannot separate women’s rights from the rights of nature,” proclaimed Senate President Pro Tempore Sen. Loren Legarda during her keynote address at…
From therapy in a car to second-life helmets, this week’s campaign picks do good and do well
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes, spreading joy, or telling a unique story, marketers and…
Stereotype-free advertising leads to 1.3x greater purchase intent, according to Unilever report
MANILA, PHILIPPINES — “I work in beauty, and the reality is no one size fits all. In beauty, it’s all about ‘hiyangan’ and it really means that there are different types…
From a card that champions LGBTQ+ rights to gravy-licking cats, these creative campaigns are making waves
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes, spreading joy, or telling a unique story, marketers and…
A look into Robert Kirkman’s comic creations
MANILA, PHILIPPINES — The highly anticipated remaining episodes of Invincible Season 2 recently came out in March. Fans of this superhero series would be interested to know that talented writer/creator Robert…
‘A healthy sense of frustration’: Team PH’s Paul Castro and Amiel Lumbang on this year’s Young Lotus competition
PATTAYA, THAILAND — Each year, regional creative festival and awards show ADFEST holds a dedicated program for young creatives from across the Asia Pacific. A duo from each country within the…
From Gaza to the Philippines, this is how Palestinian families find strength and resilience through food
MANILA, PHILIPPINES — Cultural and arts contributor Rhadem Musawah delves into the story of Palestinian refugees repatriated in the Philippines and how they bring the culinary taste of Gaza to Metro…
Philippine brands serve up April Fool’s laughter with absurd product launches
MANILA, PHILIPPINES — Renowned for their zest for life and infectious sense of humor, Filipinos have long cherished the art of laughter as an integral part of their cultural identity. With…
5 toy properties that deserve a comic book relaunch
MANILA, PHILIPPINES — Transformers, G.I. Joe, and Thundercats have all been relaunched to astounding commercial success in the last several months. The key difference this time has been the selection of…
Unlocking the social media marketing trends for 2024
Social media has proven to be an efficient platform for businesses to initiate digital marketing campaigns and build rapport with consumers. But given the diversity and cultural nuances of each country,…
From Aliens to Dark Knights: Here are the Best Comics of 2023
In 2023, the world of comic books witnessed a seismic shift, propelling storytelling to new heights. From graphic novels adapted to films and TV shows, creators shattered boundaries by offering an…
